Amazon aggregators are purchasing brands for millions — only to have the entire brand get “review-wiped” shortly after. Is this happening every time an acquisition occurs? No, of course not. But how many multi-million dollar mistakes is an FBA acquisition company prepared to make? Amazon acquisition firms employ some of the brightest M&A minds in the world to assess, calculate, evaluate and negotiate with Amazon brands — but if they fail to conduct a thorough analysis of the brand’s product reviews, even the most funded aggregators are flying blind.
We developed an advanced, accurate and innovative system to help FBA acquirers analyze the risk level of a brand’s product reviews. By combining our one-of-a-kind software with our deep knowledge of the red flags that indicate review manipulation, our solution assists the industry’s leading Amazon acquisition firms in making more informed investments.
How It Works
Our review analysis reports include a complete overview of any patterns or “overlaps” that indicate the brand is relying on review manipulation for their success. In addition, we analyze the brand’s history of review wipes, the review velocity, activity in social media review groups and rebate websites, and review content that indicates prohibited activity by the seller (such as bribing customers to remove a review). We summarize our findings with an overall risk score according to our metrics, and provide an informal analysis from our team about the findings in our report.
Hidden Risks for
Amazon places a tremendous amount of value on buyer trust.
As a marketplace that has become a household name for most American consumers, the lingering problem of fake reviews on the platform has plagued Amazon over the years. After all, how can consumers trust a platform where fraudulent reviews are so rampant? The growing concerns about fraudulent review practices on the Amazon platform have reached a breaking point at the same time that the rise of Amazon acquisitions has caused the marketplace to take a drastic turn.
A new phase of the Amazon marketplace has emerged over the past year or so: Amazon brand acquisition companies.
With a handful of companies raising billions in venture capital to buy out the most successful private label Amazon brands, sellers are in a rush to cash out. And why not? It’s a business model that works from every perspective: sellers cash out, while acquisition firms can easily quadruple their initial investment.
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“The Selletek team is fantastic to work with. I’ve been working with them for a few months now and couldn’t be happier with the service.””
“Impressive expertise. They have an answer for every crazy Amazon problem I’ve asked them about, and they’re always quick to help. ””
“They’ve helped with some of the most urgent account problems we've had, and without the nonsense we always see with other service providers. I’d recommend them across the board””
“Great team with superior knowledge of Amazon from every angle. I’m excited to see what they come up with next.””
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We’re a team of e-commerce veterans who love to develop innovative strategies for solving the toughest problems on the Amazon platform.